The labels have changed, but the tactics remain the same, and the ultimate goal is, as it always was, to confuse people into handing them power.
Nothing’s ever truly new under the sun. Labels change; methods always persist. The strategic instincts that have driven political movements for centuries survive rebranding, new jargon, and better marketing. The argument is strikingly simple: follow the mechanics—how ideas are framed, institutions are seized, language is reengineered, and dissent is delegitimized—and you will see a structural continuity that matters more than the name on the label.
Sun Tzu is worth a sentence: victory often comes from shaping an opponent’s beliefs rather than brute force. The Art of War points to what matters in politics as much as on a battlefield: control the information environment so your adversary reacts to his imagined beliefs rather than facts. Use tactics that make you appear weak when strong, distant when near, divided when unified—these are levers for shaping decisions. In modern life, those levers are narratives, institutions, and social penalties; they are the preconditions for political outcomes long before ballots are cast.
Today’s political contests are fought first in the mind. Movements that prioritize narrative dominance win less by persuading skeptics than by making dissent socially and professionally costly. They do this through a handful of deliberate moves: frame opponents as morally corrupt so disagreement looks like complicity; redefine language so old terms carry new moral weight; capture institutions—academia, media, NGOs, corporate HR—so the cultural infrastructure rewards conformity; enforce speech norms through social penalties that substitute ostracism for argument. These are carefully crafted strategic actions, not accidents. The aim is not merely to win an argument but to make certain arguments and subsequent actions unthinkable in polite company; over time, a manufactured consensus appears inevitable and almost impossible to overcome.
As an aside, there’s a lot of that at play in the moment with Iran, which has better control of the narrative, but not the facts. The good guys have to understand that ceding control of the narrative means allowing the other side to dominate, regardless of how weak they actually are.
America’s progressives, who are Marxism’s heirs, often use the same tools that Marxists refined–cultural capture, linguistic engineering, institutional control, and moral framing–to capture politics and social issues.
Once you see the mechanics, parallels reveal themselves: narrative framing casts one side as oppressor and the other as oppressed, granting near automatic legitimacy and making dissent seem morally bankrupt; language is redefined so old categories no longer map to a new moral grammar; institutions are treated not as neutral arenas of debate, but as instruments to be captured and repurposed—academia to train cadres, media to set the agenda, corporate compliance to enforce norms; speech norms to be enforced not by argument but by social and professional penalties that make disagreement costly on multiple fronts.
Place Progressivism and Marxism side by side, and the parallels are structural—fixed in how each constructs and employs power, culture, language, and legitimacy to shape public behavior. The chart below sketches that comparison; connect the dots from the mechanics to the outcome.

These are by no means random tactics. They form a coherent, hard-to-defeat strategy: it manufactures consent by shaping the cultural environment, then translates that consent into policy and institutional change. When dissent becomes a reputational or economic risk, debate dies; when debate dies, power concentrates in the hands of those who control institutions and cultural norms, exactly as we see it playing out in real life every day.
So what should we do? Stop treating labels as proof, and accept how we are being manipulated in a well-researched, tested, and powerful fashion. Powerfully and forcefully defend vital institutions that are arenas for argument and debate: universities that not just tolerate but encourage genuine disagreement, media that report the news and seek truth rather than perform for their side, workplaces that protect free expression rather than enforce ideological litmus tests that go only one way. Insist on clarity of language: call out redefinitions that foreclose debate and demand precise language before policy follows. Restore a belief in the art of persuasion: tolerate uncomfortable ideas, reward intellectual courage, and refuse to let social penalties substitute for reasoned rebuttal. Finally, understand that there is a war going on for power and control and even more, that we’re fighting the same old enemies all over again, just with a different label.
Persuasion invites counterargument and correction; coercion closes off debate and concentrates power.
https://www.americanthinker.com/articles/2026/05/progressives_use_marxist_communication_techniques_to_keep_power.html
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